E-commerce trends 2023 Internationalisation and Glocalization Another important trend that fashion brands should keep in mind in 2023 is the internationalisation and localisation of e-commerce. The international expansion of e-commerce for fashion brands is more and more important to ensure the continuous growth in terms of sales of digital channels. The problems that happened with …
2 factors have influenced and pushed for GA4 for example the privacy policy. Also the tech players like Apple are progressively deprecating the third party cookies. Google Analytics help fashion business answer some fundamental questions in a very quick manner: Let’s imagine that you want to run a promotional campaign that entails a discount on …
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get …
Essential and free Google tools to manage your e-commerce website Read More »
When we talk about e-commerce platforms in the fashion industry we generally talk about Adobe Commerce, Salesforce commerce cloud (SFCC), Shopify and other platforms, but what we need is a system to manage product catalogs, the check-out process and the order management. In practical terms this means that we need to manage several flows of …
The top 10 e-commerce platforms for Fashion 2022 Read More »
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views: …
Google Analytics 4 GA4 Overview and key metrics analysis Read More »
